How do sponsorship deals for college athletes work?
My daughter plays college volleyball and a local business wants to pay her to post about them on social media. What rules does she need to follow?
1 lawyer answer
In the US, college athletes can now generally earn money from their name, image and likeness (NIL), but the rules come from several sources: state laws, the school’s policies, and athletic association rules. Many require athletes to disclose deals to the school.
Common restrictions include conflicts with team sponsors, using school logos without permission, and certain categories of products. Advertising rules also typically require clear disclosure that a post is sponsored.
Before signing, check the payment terms, the content she must create, any exclusivity, and how long the business can use her image.
This is general information, not legal advice — speak to a licensed lawyer about your situation.
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