Should I register a trademark before launching my business name?

Many people register later, but the most important step comes first: a clearance search. Before investing in signage, packaging and domain names, check whether someone else is already using a similar name for similar goods or services.

Registration typically gives stronger, broader rights than use alone, and makes enforcement easier. Filing early can also secure priority. Costs vary, but they are usually small compared with rebranding after a dispute.

This is general information, not legal advice — speak to a licensed lawyer about your situation.